Fine diamonds, unique engagement rings, custom jewelry design, colorful gemstones and fun fashion-fine jewelry all await your exploration. Visit 24/7 online then stop by our store for a shopping experience as unique as you are. More than a brand outlet, we offer the personal touch missing in so much shopping. Play, create and own real jewelry; benefit from 124 years of combined professional experience and expertise; enjoy the personal service others have come to expect. Enjoy a fresh, warm home made chocolate chip cookie while visiting.

Offering fine jewellry in Indianapolis since 1884...If you have the girl, we have the ring. 

6/14 Construction Update:  Road construction is in full swing at the intersection of 96th St & Keystone Parkway. The light at 96th & Keystone has been removed allowing north/south traffic to flow uninterupted as well as right turns onto 96th St.  There are no left turn lanes onto 96th St going East or West.  Access 96th St by way of 106th thru the roundabout then south on Keystone, exiting west onto 96th St. or come south on Westfield/Rangeline onto 96th St thru the roundabout. Our main entrance off 96th St. at Day Drive has been re-opened...look for the sign to turn. We now offer a second entrance which is just west of our building. Look for the monument sign for the 96th St Office Campus. Once in the 96th St Office Campus parking lot, turn right at the bank of mailboxes to enter our parking lot. (Click Here for pictures & a map)